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Home Decor
Home Décor Products, Inc. is a large online retailer of home improvement and furnishings, headquartered in Edison, NJ. It claims to carry over 450,000 home products from over 800 luxury brands including TOTO, Lenox, Kohler, and Jacuzzi. more...
 Home
Bath
Bedding
Furniture
Gardening & Plants
Home Decor
 Afghans, Throws
Baskets
Bookends
Bottles
Boxes, Jars & Tins
Candles, Candle Holders
Children's Decor
Clocks
Decorative Fruit
Decorative Plates, Bowls
Door Accessories
Fireplace Accessories
Floral Décor
Fountains
Globes
Holiday, Seasonal Decor
Home Fragrances
Mirrors
Other Home Décor
Photo Frame & Display
Pillows
Plaques & Signs
Racks, Stands, Hooks
Screens, Room Dividers
Sculptures, Figures
Slipcovers
Suncatchers
Vases
Wall Décor
Wallpaper
Lamps, Lighting, Ceiling...
Patio & Grilling
Pools & Spas
Rugs & Carpets
Business Portfolio
Home Décor Products owns and manages the following electronic commerce sites:
HomeClick.com (first and flagship site) – retailer of high-end home improvement brands & products;
AbsoluteHome.com – retailer of everyday home improvement merchandise;
Hechinger.com – retailer of power tools and DIY products;
BuildersSquare.com – comparison shopping site for the DIY segment;
Barbecues.com – retailer of high-end barbecue grills and outdoor living merchandise;
ChefsCorner.com – offers culinary tools, small kitchen appliances and tableware;
KnobsandThings.com – large selection of cabinet hardware, door handles and switchplates;
PoolClick.com – pool supplies and accessories retailer;
ChristmasCatalog.com – catalog retailer of holiday decorations, trees and ornaments;
History
Home Décor Products was founded in November 2000 with the acquisition of Bathopia, a bath and kitchen e-tailer. Bathopia was best known for operating BathClick.com, a high-end bath and kitchen fixtures retailer. Bathopia was relaunched as HomeClick.com, primarily an online retailer of bath and kitchen products, with the purpose of allowing the average consumer to purchase items directly online that were typically only available in various showrooms scattered about the country. HomeClick grew quickly in its first few years of existence and expanded its product offering to include appliances, lighting, housewares, and tableware by 2002.
In subsequent years, Home Décor Products expanded its online presence by launching several other websites to leverage its growing product assortment and cater to more consumer segments. Specialty sites such as Barbecues.com, KnobsandThings.com and Poolclick.com followed the launch of AbsoluteHome.com in 2004. In October 2005, Home Décor Products made a notable acquisition by buying the brand name of big-box retailer Hechinger, a brand known for pioneering the do-it-yourself (DIY) movement. HDPI also acquired the assets of DIY brand Builders Square, relaunching it as a vertical comparison shopping engine that exclusively targeted the home & garden market.
HDPI launched an advertising partnership program in June 2007 that would allow the numerous brands and manufacturers that sell through HDPI to message to its broad user base through banner advertising. Charter partners include high-end plumbing fixtures brand Hansgrohe.
Read more at Wikipedia.org
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